AI provides speed, accuracy and efficiency in certain activities that a human can’t,

saving time and money, freeing up human capital to focus on things such as strategy and creative production.

Applying those benefits to forecasting could open up new opportunities.

Traditionally forecasting is primarily linked to avails and the aggregate number of ad impressions available for ads.

In a dynamic environment with constant changes in demand and supply – depending on time of day, week, month or year – accurate inventory forecasting can be a valuable tool for publishers and advertisers.