Smoot was born in the era of generative AI, with a bold mission:
To revolutionize advertising through data intelligence, creativity, and cutting-edge technology.

‍Behind Smoot are Agustín and Luis, two industry veterans with over 20 years of combined experience in programmatic advertising, media strategy, and digital transformation. Their deep understanding of the ecosystem—combined with a vision for what’s next—laid the foundation for a platform that’s redefining what’s possible in performance marketing.