Bid Enrichment: From Raw Signals to Smart Decisions

Smoot Bid Enrichment redefines how media is bought—by turning basic bid requests into intelligent, context-rich decisioning frameworks.

In a world of fragmented signals and limited transparency, Smoot gives advertisers, DSPs and agencies the power to act on the full story behind every impression—in real time.

🔍 What We Enrich — and Why It Matters

Smoot’s proprietary infrastructure enriches every bid request with:

‍CTV, Web & App-Level Metadata

Live User Behavior Signals (session time, engagement, retention curves)

‍3rd-Party Data Integrations

AI-Powered Contextual Interpretation (genre, taxonomy, brand presence, emotional tone)

‍Real-Time Engagement & Attention Scoring

Device, Environment & Connection Quality Data

This enrichment flows directly into buying platforms and decisioning engines—giving you the precision of a walled garden with the freedom and scale of the open web.

🔁 Seamless Connections with Publishers & SSPs

We connect directly with premium publishers, apps and SSPs via:

These integrations allow Smoot to capture and enrich raw bid requests at the source, ensuring real-time signal quality and full transparency across supply partners.

⚙️ Built for Integration

🧠 What You Can Do with It

✅ Buy with Meaning, Not Just Scale
Leverage AI-contextual signals to target genres, emotional moments, environments and user states—not just URLs and keywords.

✅ Access Verified, Direct-Supply Inventory
Smoot enriches only brand-safe, direct connections, so your ads show up in the right place, every time.

✅ Optimize for True Performance
Go beyond CTRs. Our user-level scoring includes session length, retention behavior, and predictive engagement curves—enabling smarter optimization for outcomes that matter.

✅ Win Smarter, Not Just Faster
Feed enriched signals into your DSP and let it bid with intelligence, not just price.