Reshaping the programmatic media industry
within the AI revolution era.
Fully
personalized
generative AI
For many years brands have been using predefined audiences, unknown 3rd party data assets or taxonomies to target their users. This was mainly driven by technology limitations and the need for standardization to reduce complexity. As a result, brands were sacrificing accuracy in favor of simplicity. However, as technology and AI has advanced this has been changing.
+
eliminating
30%
in waste impressions
Because every brand and campaign goals are unique, and so should its targeting. Smoot new AI-Powered technology, provides advertisers with fully personalized generative AI models for their campaigns resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign.
Because every brand and campaign goals are unique, and so should its targeting. Smoot new AI-Powered technology, provides advertisers with fully personalized generative AI models for their campaigns resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign.
For many years brands have been using predefined audiences, unknown 3rd party data assets or taxonomies to target their users. This was mainly driven by technology limitations and the need for standardization to reduce complexity. As a result, brands were sacrificing accuracy in favor of simplicity. However, as technology and AI has advanced this has been changing.
Customized Targeting
In a privacy-first and cookie-less world, Smoot AI-Powered technology creates a new way to a fully customized targeting adapted to a specific campaign brief and focus.
Generative Models
Using generative models the AI technology will in real time analyze more than 50 variables, millions of data points and thousands of content including articles, videos, pictures in open web, mobile apps , social platforms and CTV.
Transparency
We believe that marketing should be not only effective but also ethical, transparent, and socially and environmentally responsible.
Some of the variables we consider in our innovative approach:
Emotional context
Including a range of emotions such as sadness, happiness, fear, anger, surprise, and disgust, which play a crucial role in creating resonant and engaging advertisements.
Real time trends
We stay ahead of the curve by incorporating up-to-date daily news, trends on social platforms like Twitter and TikTok, sports news, weather updates, and entertainment trends into our strategic decision-making process.
Brand Values
We pay attention to essential brand values such as integrity, respect, equality, and courage, ensuring that our strategies align perfectly with these principles.
Real content analysis
We delve deeper than just keywords. Our focus is on understanding the context and the sentiment behind the content.
Opinions and comments
We place high importance on the opinions and comments shared by users across various websites and applications. These insights allow us to capture the pulse of public sentiment, enabling more informed decision-making and strategic planning.
AI provides speed, accuracy and efficiency in certain activities that a human can’t,
saving time and money, freeing up human capital to focus on things such as strategy and creative production.
Applying those benefits to forecasting could open up new opportunities.
Traditionally forecasting is primarily linked to avails and the aggregate number of ad impressions available for ads.
TIn a dynamic environment with constant changes in demand and supply – depending on time of day, week, month or year – accurate inventory forecasting can be a valuable tool for publishers and advertisers.
Real Time Marketing
As consumer attention increasingly disperses, reaching your target audience effectively is a challenge. Our Trend Advertising technology at Smoot seamlessly uncovers pertinent articles and videos, aligning your ads in real-time for optimized audience engagement
Morning
RIGHT NOW
Smoot technology scans the web, identifying trending patterns such as a new movie release capturing the interest of millennials.
Mid day
NEXT
The attention of these millennials pivots, now captivated by the debut of a novel technology
Campaigns are continually and automatically optimized to ensure that ads are aligned with most relevant content. Our data changes as dynamically as what matters to your audience.
The Power of Attention.
In a study by Forrester:
80%
of Consumer Packaged Goods (CPG) marketers express a strong need for enhanced customer attention data.
98%
of surveyed participants concur that attention metrics would significantly elevate their organization's value.
Employing an attention-centric model across a campaign can yield substantial impact amplifications and potentially trim wastage by up to 30% through optimized creative quality selection alone.
Progressively, individual campaigns contribute to establishing invaluable attention performance benchmarks to perpetually enhance advertising planning, flighting, and evaluation.
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