Leading the Future of CTV Audiences in the U.S.

1. The CTV Surge in the U.S.

Connected TV (CTV) has become the centerpiece of modern media consumption in the United States.

More than 87% of U.S. households now stream content via CTV devices, and 6 in 10 viewers prefer ad-supported streaming (AVoD/FAST) over paid, subscription-only models.This shift marks a massive opportunity for advertisers: a chance to combine the storytelling power of TV with the precision of digital. But success in CTV requires more than reach—it demands intelligence.

2. Why CTV Needs Smarter Audience Targeting

Connected TV (CTV) has become the centerpiece of modern media consumption in the United States.
More than 87% of U.S. households now stream content via CTV devices, and 6 in 10 viewers prefer ad-supported streaming (AVoD/FAST) over paid, subscription-only models.This shift marks a massive opportunity for advertisers: a chance to combine the storytelling power of TV with the precision of digital. But success in CTV requires more than reach—it demands intelligence.

3. Smoot’s CTV Intelligence Framework

Smoot’s platform transforms raw bid data into a sophisticated, enriched signal stream by adding:

‍Content-level metadata: genre, actors, show popularity.

Emotional tone detection: humor, drama, suspense

Viewer behavior: retention curves, session length, recency

Device & environment insights: CTV model, connection type, screen size

Attention scoring: engagement probability, viewability modeling

Direct supply validation: only brand-safe, premium inventory (no resellers)

This empowers advertisers to place messages not just where people are watching—but where they are most receptive.

4. The Role of AI Agents in CTV Buying

What sets Smoot apart is that we don’t just analyze—we act.Our AI agents interpret signals in real time and execute decisions on the fly. They:

Select the best placement based on viewer mood and content tone

Match creative to segment and cultural preference

Dynamically adapt to platform and device variables

Ensure real-time bidding aligns with attention and performance thresholds

‍Automation + Intelligence = Results at Scale

5. Performance That Scales

Advertisers using Smoot for CTV campaigns consistently report:

20–40% higher view-through rates (VTR)

25%+ lower cost per completed view (CPCV)

Stronger brand recall and emotional resonance

Improved ROI in multicultural and segment-based targeting

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6. Use Cases and Strategic Segments

Smoot enables powerful targeting across industries, including:

Automotive: Match model positioning to aspirational content

Finance: Reach decision-makers in trusted, long-form media

Health & Pharma: Target responsibly in brand-safe environments

Retail & FMCG: Deliver shoppable CTV formats tied to context

We also specialize in:

Reaching bilingual and Spanish-dominant households

Contextual alignment with AVOD/FAST shows by emotion and genre

Segmenting users by CTV behavior patterns, not just demos

7. Conclusion

CTV isn’t just the future—it’s the dominant present.
But in a world where every viewer is overwhelmed by choices, context, timing, and cultural intelligence make the difference between “seen” and “remembered.”Smoot leads the next generation of CTV advertising with:

AI-enriched decisioning

Contextual bid intelligence

Real-time activation via proprietary AI agents

A deep understanding of performance and cultural nuance

Insights / Papers

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Leading the Future of CTV Audiences in the U.S.

Connected TV (CTV) has become the centerpiece of modern media consumption in the United States.

Learn More